“I want to call attention particularly to the fact that this response to social media is something that is more or less uncertain; always social and always serious.”
—Author, me, forthcoming 2014, extract from article out for review with Sociology.
Seriously social is deeply personal and profound. Seriously social has been contrived (by me) [read ‘made up’] to describe the types of behaviour that are prompted by personal activities that are carried out across social media.
These ideas have been developing through my own research and pedagogy since I commenced my own postgraduate research and various research funded scholarships in 2002. The hawk-eyed amongst you will observe that this pre-dates Facebook.
Seriously social is not technologically determined, but socially constructed. I rely heavily on the work of the social interactionist George-Herbert Mead (see right) to pin down these thoughts and my research (going on for over ten years worth of data) is published across a range of resources that you might be interested in exploring as elements on this website.
Seriously social focuses on developing a context for social change, and innovative and creative forms of communication. In this regard I like to turn to the communications theorist Lisa Gitelman and ensure that my thoughts provide context for my teaching at the University of Durham, including complimentary course content at Masters and Undergraduate levels.
The future of seriously social?... dear reader, do find insight amongst the chapters and illustrations of The Story. Finally, there are commercial applications including new digital leadership skills to transform your organisation’s ability to innovate; company’s existing creative resources; other practical skills that you can be used in professional and personal life. My consulting page will give you a flavour of these kinds of themes and some words that have been said about me, by people.